How Experimentation Builds Better Web Design for Buffalo Businesses
What is A/B testing in site design? Experimentation is a simple but powerful method for comparing two variants of a web page or design element to see which one delivers stronger results. In web design, this is often called split testing. You create a baseline version, then add a variation, or test variants, to see how users interact. The goal is not just to make a page look better, but to boost measurable results across the conversion funnel. For Buffalo businesses, A